The Blika customer of tomorrow will master legal and tax matters – and the technology needed to stay in control of head office data.
“Our future customers are head quarter, tax or legal technology officers with great knowledge about how to work with different kinds of software”, says Gunnar Sjöberg, the new CEO of Blika.
Tax and legal departments have generally been slow to adapt to automation and digitalization of gathering and structuring of head office data. Not any longer. Gunnar Sjöberg is convinced that customers at legal and tax head offices around the world will quickly adapt to new ways of working and using tools to efficiently collect data structured around legal entities, and present this information to enable useful analysis. This progress will increase the demand for analytical skills and supporting tools to make something useful from large amounts of structured data. Merely presenting it to stakeholders or authorities will not be enough.
“The systems will lay the groundwork and gather and structure all the data. The systems for legal and tax information must add value on top of that and make more of a business case for the customer,” says Gunnar Sjöberg.
With new kinds of customers with greater skills in software and analytics also comes something else – a demand for working in simple and easy-to-use systems and interfaces. Users will choose intuitive systems and platforms that require limited training, or no training at all.
“Future customers will only spend time on a short intro and then expect the platform to be self-teaching. We can’t build a platform for technicians.”
Gunnar Sjöberg advocates continuous improvements and a constant dialogue with the growing customer base to make the Blika platform easier and more user-friendly for both existing and future customers. Continuous improvements, rather than big leaps, have the advantage of making the direction of product development more accurate and less of a gamble.
“Big changes always have the risk of big failure. Working step-by-step with continued improvements makes us more aligned to customer needs,” says Gunnar Sjöberg.
Listening to customers is important for Blika to move forward. As software for tax and legal head office functions is still quite new, customers don’t always know what the system can do for them. Therefore, it’s important that Blika works closely with customers to understand their needs and to be able to integrate the Blika platform with other solutions. With this approach, Blika can continuously improve the product and at the same time suggest new solutions for customers.
“We have a unique combination of very experienced people – a great team – in this small niche combined with all the knowledge that has been built into the Blika platform during the last 30 years. That combination makes me feel positive about the future of Blika,” says Gunnar Sjöberg.